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Brand New You

Craft a Signature Professional Identity

Alejandro G. Rangel
10 min readNov 13, 2023

Stand Out in the Sea of Sameness

“Why blend in when you were born to stand out?” Picture this: you step into a conference room, the air buzzing with the hum of anticipated connections. Everyone is clad in the standard business attire, but not you. You’re the one who chose the bold, the bright, the unmistakable red. That’s personal branding — it’s your red suit in a sea of grey.

In this article, we’re not just tossing around personal branding as the latest trend; we’re dissecting its power and how it can catapult your career to new heights. You’re here because you’re ready to be more than a name on a business card. You’re here to etch your mark in your field, to make your presence so known that you become synonymous with excellence in your industry. Why should you care? Consider this: a study by Forbes shows that professionals with a strong personal brand are 50% more likely to be considered for leadership positions. That’s the power of personal branding.

We’re here to guide you through crafting a brand that’s as unique as you are, with a promise to deliver value, answer your pressing questions, and provide actionable advice. We’re not just here to talk; we’re here to serve you with actionable insights and a generous spirit. Let’s begin this journey to…

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Alejandro G. Rangel
Alejandro G. Rangel

Written by Alejandro G. Rangel

Lifelong Learning | 🇲🇽🇺🇲 Citizen of the world

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